Eager to create hype, it began marketing the car one year before it was even completed. Brooks notes that Ford wanted to make a car that fit the needs of the American public, so it polled the population to see what they wanted most.įord was dissatisfied with the poll results and ended up going its own way. In his book, Brooks writes about one of Ford Motor Company's biggest failures: the 1958 Ford Edsel, which the automaker had intended to be the "new and ultimate" car for middle-class Americans. When you become blind to change, you become obsolete. Here are most essential life lessons from "Business Adventures":ġ. It offers a goldmine of lessons about people and life - our instinctive behaviors, what makes us excel and what troubles lie ahead if we give into our inherent savageries. Each profile is a fascinating account of how a certain moment in history shaped an entire company.īut what truly makes the book so brilliant (apart from its wonderful prose) is that it can appeal to readers who aren't even interested in the nature of finance. "Business Adventures" is a compilation of 12 stories - previously published in The New Yorker, where Brooks was a staff writer - about some of the most important events in 20th Century corporate America.
0 Comments
Leave a Reply. |